sponsorship in France

In France , the field of sport is the most concerned by sponsorship , with 4 billion invested in 2006 .  If there is sponsorship in sport is that it is a vector of values that enable companies toimplement strategies to increase their dedicated work on their reputation and brand image. The omnipresence of brands in the world of professional sports due to the excessive media coverage of the latter. Professional sport can be used as ashowcase to the world.

But associations and individuals also need funding. It is always difficult to complete a budget, find indispensable, that’s why there exists sponsors. You can use websites as http://www.francesponsors.com ( which is a website that allows associations and individuals to find sponsors for free ) or ask companies and traders.

In France , I have worked in the local television of Amiens , my city , « TV Amiens », created three years ago by B.Elmouden with the help of many volunteers. This association doesn’t receive help from the state , and they make money only with sponsorchip and advertising production. They have chosen to ask financial assistance to traders of Amiens. Of course , in return , they make a television report free , to the shop or the compagny , and these new events ( exhibitions , concerts , meeting with an artist , … ).

TV Amiens has now forty-three sponsors which are sport club , shops , press club , audiovisual associations , … and always looking for news sponsors.

For more information you can see their website ( it’s in french , sorry about that) here :

http://ns353176.ovh.net/tvamiens/

 

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