french people don’t like advertising

In all the countries of the world, the Hexagon is seen as one in which rejects the most publicity.Several research institutes made polls in this last ten years and the verdict is each time the same : the french don’t like advertising ,and it’s getting worse and worse.

In 2005 , the survey of TNS Sofres/Stratégies show that 37% of french are favorable to advertising and 43% of french are against to advertising.In 2009 , Nielsen institut poll 25 500 consumers in 50 different markets on the fonction that they attribute to the advertisement , and while advertising is displayed across the street, only 35% of French believe it provides useful information on key social issues. A slap for french’s brands, advertisers and media.

France has one of the most stringent laws and more severe in terms of advertising expression. At the same time, its population is more than any other on guard against commercial messages. But more we regulate, more the distance widens between the audience and advertising, and more suspicion grows against advertising.

http://www.lefigaro.fr/medias/2009/10/16/04002-20091016ARTFIG00573-la-france-le-pays-o-l-on-n-aime-pas-la-pub-.php