Advertising machine

My opinion about advertising can be simply illustrated like this: a few part can be considering as some real art, and most of them is just visual/audio pollution.

From what I could see, cultural advertising often belong to the first kind; I think the makers really want to make some good emotion to the target, and in that case, the advertising is also often an expansion of the cultural exhibition; for example, music and movies posters, books or video games jackets, art exhibition advertising are the reflect of the artwork; and we feel like they really want to share something good.

Unfortunatly, most of advertising is just -I think- some ugly hype, and most of people fed up because of this process’s outrageousness. Even if I could understand why advertising is good for a brand at first, nowdays is just too much. In french roads, there is like an advertising board or a hoarding every ten meters, and in cities, it’s just everywhere. I now wonder how good the process works with so much advertising everywhere. Anyway, the good thing is if there is an interesting advertising in this pack, it will capt our attention. But with this point of view, I just can realize the waste of time and materials used to make the uninteresting advertising, and above all, how they disfigure the landscape for nothing.

To cap it all, I hate how all this money is used to manipulate people. That’s why I prefer when advertising’s makers use some alternative to do not throw away the human aspect of the communication. I finally think (and hope) the hype advertising process is almost over, and I just can be glad for this.

Anyway, I have to find an example of an artistic way to make some hype advertising; indeed, every summer, in Avignon, take place the Festival d’Avignon, during what there are lot of theatre exhibitions. For this event, the streets, walls, floors, roofs are just a gigant accumulation of advertising, and the result is just amazing. In that case, I like hype advertising because, first, it’s only for one month, and second, most of the posters are artworks, and the fusion with Avignon’s old buildings is unparalleled and audacious.

To conclude, I will just say I like when advertising is or suppose to be an artwork, when we do not feel too much manipulate by this, and as soon as they don’t disturb the landscape, I will pay attention for this work.

Cédric B