Sponsorship

FINLAND

The Association of Finnish Advertisers is publishing every year survey about sponsorship in Finland.

The link to the statistics:

http://www.mainostajat.fi/mliitto/sivut/Sponsorointibarometri2010.pdf

USA

North American Sponsorship Spending By Property Type
	2009 spending	2010 spending	Increase from 2009	2011 spending (projected)	Increase from 2010 (projected)
Sports	$11.28 billion	$11.66 billion	3.4%	$12.38 billion	6.1%
Entertainment Tours And Attractions	$1.64 billion	$1.75 billion	6.3%	$1.85 billion	5.9%
Causes	$1.51 billion	$1.62 billion	6.7%	$1.7 billion	5%
Arts	$820 million	$842 million	2.7%	$885 million	5.1%
Festivals, Fairs and Annual Events	$756 million	$782 million	3.4%	$820 million	4.9%
Associations and Membership Organizations	$496 million	$514 million	3.6%	$543 million	5.6%

Global Sponsorship Spending By Region
	2009 spending	2010 spending	Increase from 2009	2011 spending (projected)	Increase from 2010 (projected)
Europe	$12.1 billion	$12.9 billion	5.8%	$13.6 billion	5.4%
Asia Pacific	$10 billion	$10.6 billion	5%	$11.1 billion	4.7%
Central/South America	$3.5 billion	$3.6 billion	3.8%	$3.7 billion	5.6%
All Other countries	$1.9 billion	$2 billion	5.1%	$2.1 billion	5.1%

Total Global Sponsorship Spending 2007-2011

Total North American Sponsorship Spending 2007-2011

Data from IEG | www.sponsorship.com

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

POLAND

The Polish model of financing culture does not differ from the one functioning in other European countries: the public sector is the major but not the only patron of culture and the arts; private patronage should be seen as a supplementary source of financing for culture.

In team of the largest companies sponsoring the culture are the banks and the financial institutions, media, telecommunications companies (Orange, Era, Plus Gsm), the breweries (Heineken), the automotive trade and concern of fuel. The sums what on sponsoring intend banks hesitate from a few hundred thousand zloties to 5-6 million zł.  Since 3 to 10 million zł to allocate mobile phones companies. Expenses of the largest companies in Poland  on sponsoring of culture  we can to estimate at 20-30 million zł. In 2008 sponsors of culture was more than in 2007. From research among companies of foundation the Commitment to Europe the arts & the business   ( the CTE) it results, that in 2008 year in relation till year 2006 number of companies declaring, that it sponsors the culture and the art grew up about 12%.

Related Articles

• Global sponsorship spending to rise 5.2 pct in 2011 (reuters.com)
• Orange Partners With UEFA to Sponsor UEFA EURO 2012(TM), its Largest Pan-European Sports Sponsorship Across 11 Countries (prnewswire.com)
• This is All a $12 Million Sponsorship Gets? (phillyist.com)