SPANISH FOOTBALL ADVERTISING

Sponsorship revenue shirts European football clubs 2010/11 season reached the highest level of all time, with a total of 470.7 million Euros, according to the twelfth edition of “Report on Sponsorship in football jerseys in Europe “of the international sports marketing consultant SPORT + MARKT. This report analyzes the shirt sponsorship of the 6 major European markets .* According to the report, La Liga clubs increase their revenues in this new edition, but not as much as the French clubs who manage to slightly before moving to Spanish 1st division to fifth place in the standings.

League clubs have increased their income this year on sponsorships of t at 8.9 million Euros, compared with the 2009/10 report of SPORT + MARKT. This increase is mainly due to the renewal of the contract between Real Madrid and bwin valued at EUR 23 million, 8 million higher than last season. “While the Spanish La Liga clubs as a whole have increased their sponsorship on shirts, this was thanks to Real Madrid that regardless of sporting performance is the third best club in Europe at this concept,” says Mario Oliveto, General Director for Spain and Latin America of SPORT + MARKT.

After Real Madrid, the second best placed club in Spain in this classification is to Atletico Madrid with an agreement under 10 million Euros. Behind these two teams are Madrid Valencia CF and Sevilla FC, whose income is not much higher than those of other top clubs.

JAVIER MANSO CARREIRA

Bernie Ecclestone Sponsorship

The English Bernie Ecclestone, owner of Formula 1 that suffered an attack in late November in London, gave a picture of his face bruised by the blows for an advertising campaign for a brand of Swiss watches.

“What people can do for a Hublot” as read in the image of the advertising campaign of the Swiss brand, under the guise of English.

After suffering an assault in which Ecclestone was stolen his watch Hublot brand owned industrial group French luxury goods, and Moët Hennessy Louis Vuitton (LVMH), the English sent a photo of his face to the pattern of society, Jean Claude Biver, the AFP said a spokeswoman for the Swiss.

Ecclestone sent a message with the photo that had questions for Biver. “Look at what people can do for stealing a Hublot” Biver said that message that inspired the campaign visibly Hublot.

“The idea (of making an advertising campaign) came from Ecclestone”

Ecclestone in London was slightly wounded by robbers who committed a theft of personal property valued at 200,000 pounds, including a limited edition Hublot produced with materials of Formula 1 which price is estimated at 15,314 Euros, British police said in November.

Ecclestone did not win money for the campaign

TUENTI (spanish social net)

Tuenti network is by invitation. The site is focused on the Spanish population. Allowing users to create their own profile upload photos and videos and connect with friends. Tuenti has many other possibilities such as creating events, Tuenti Sites and Pages, tag friends in photos, comment statements, create your own personal space, chat in their own chat and Tuenti Games, which are games within the network. It has been recently added video chat functionality with which you can chat with friends via chat network.
It was created in 2006 by Zaryn Dentzel, an American student currently based in Madrid (Spain). Spain Dentzel met through an exchange that led to Badajoz and years later, following this experience, was born Tuenti.

At first it was directed to university students. Later, in view of its success, allowed entry to more users, but only if you have invitations. Tuenti currently has 9.2 million active users in Spain (2010), the majority of them students between 14 and 24.
To find programmers, he made a selection on the net. From there it was a casting and was elected to the current team, which consists of people from around the world (Americans, Polish, English and Spanish).
According Zaryn Dentzel, the name “Tuenti” arose from the need to find one that would include “tu”(you) and “ti” (to you). to name the members of the marketing department shuffled many names at the end chose the short version because Tuenti looks like “TU idenTIdad” (your identity) and because it sounded good, apart from making reference to the range (twenty-people) that was targeted.
The current owner is Tuenti Telefónica, which on August 4, 2010 was made with 85% of it by an estimated 70 million euros. Telefónica intends to medium term to expand Tuenti other countries (mostly in Latin America and Europe).

JAVIER MANSO CARREIRA.