Sponsorship

The main task of an artist is to create art, also the main challenge is to live off the masterpieces that they create. Always it happened that the artists are people, who can not survive in this material world, as the most of them haven’t got any potential for selling things to earn money. Even the Salvador Dali, person who introduced himself as a genius understood that this job: selling art wasn’t his task. He was very lucky to found he’s muse Gala, she helped him a lot: not only inspired him to create art, but as a materialistic person she managed he’s business. This situation is very common in the world, because without any help from outside an artist can hardly survive. Other example of such help was in the Renaissance times, when rich people patronized an artists, may be in this case we now can see these masterpieces of the geniuses like: Leonardo, Rafael, ect.

What is happening today with the world of art, are there still people, who want to support artists? Now we have very useful thing – sponsorship. With the help of it both artist and the sponsor can get a gain: first is going to sell he’s work and make people interested in it, second can make people know about what he’s doing and off course he can earn money from sponsorship. How does it work exactly: for example, one artist wants to create an exhibition, then to get money for it he is calling for companies and he make them interested in what he’s doing. Sponsor gave money to an artist and he’s label will be presented on the adverts and posters during the exhibition and also he will get some money from it. You have to remember that sponsorship it is not just the way to support an artist – it is the deal between both: sponsor and sponsored to get the benefits.

In conclusion i can say that sponsorship is modern way to come for a common benefit for an artists and people interested in professional advancement with the help of art projects, where they can put money.

Social media

The twenty first century brings a lot off technology, which seems like a fairy tale even twenty years ago. We have lots of information today. I can say that our mind is overcrowded of not only our thoughts, but also from opinions that other people bring in our life (the main point that these people are not only from our surrounding, but also we fiil influence from newspapers, tv, ect). In this case it’s very hard to be like an individual person, because you can not notice where you own thoughts start and where the others begins. Gregarious instinct is growing in this case. And one of the things, which is really powerful these days it is – social media. If you have an internet in your home you can not escape from facebook, second life, ect. A lot of people became slaves from their own account in some websites. You still thinking that you are the only person, who can control your life, but your life already is under the pressure of the makers of the social media sites: they want involve you in their system and then never get you out of it.

Still, on the other hand, there are many benefits of using social media – you can get information from what is happening in the world right now, you can communicate easily with people, which are far away from you. Social media is also perfect place for putting adverts, because your product is going to be seeing by thousands of people, may be even from all over the world.

So, social media is not something good or bad: it belongs on the way how you using it.

Advertising

The thirst thing about advertising I got in my head few years ago that “Advertising makes the world go round”. Actually (may be I can even said hopefully), i hadn’t got any connections with the swallow up machine of advertising.

Then, the more I think about our world, i started to try opening my mind, to make myself interested in adverts. In attempts to be keen on adverts i discovered to myself a lot of new information about “the machine”.

First of all: my meaning about advertising was shaken, when in my home town (Ekaterinburg) i missed such great show “Museum’s evening”. I was very disappointed about it and the only one guilty person i could find was an advertising man, or may be he’s absence. That was my first lesson, and i have learned that without any adverts i can’t even know what is happening in the world. Advertising works like an information office and in this case the presence of it everywhere you go is nice, because you have very big variety of choices what you want to do, to buy.

Off course there is also the other side of the coin. As soon as i found that advertising is very good for customers (is it clear that it’s helpful for sales also), i make another discovery – that if you want to make people buy your product you have to do it in a right way, otherwise you going to loose. May be my own breakthrough in this point sounds silly, because this information is very clear for every person’s mind, even if you don’t interested in selling, or buying something. But still it’s important to discover things by your own. One day i was looking some tv programs and found out that one of the adverts repeated thousands times, i was already tried of it, but it repeated again and again and it was made not very good that’s why i haven’t got any pleasure of watching it. After few days of being attacked by this product everywhere i made a decision ‘I’m not going to buy it, because of impolite way of forcing people to take their product.”

Now my small discovering of the advertising world is over. In the end I can just say that if you want to sell something, or to make people interested in what is happening in the world just use advertising, but be careful you have know where to stop.